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Marketing Research
Carl McDaniel, Jr.
Roger Gates
出版
John Wiley & Sons
, 2018-01-31
主題
Business & Economics / Marketing / Research
Business & Economics / Advertising & Promotion
ISBN
1119392012
9781119392019
URL
http://books.google.com.hk/books?id=HPhcDwAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
In
Marketing Research, 11th Edition
, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features
Real Data, Real People, and Real Research
, to prepare students to conduct and use market research for future careers in business.
Marketing Research, 11th Edition
features new trends, features and cases throughought, with updated chapters featuring new examples of companies and research firms, from Ilycaffe, the famous Italian coffee brand, Twitter, ESPN, Ford and General Motors. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.