Based on seven separate research studies of top sales people -- and more than 100 interviews with the heads of today's most successful corporations -- Selling 2.0 captures the key concepts of an exciting sales renaissance. Josh Gordon, author of the groundbreaking Tough Calls: Selling Strategies to Win Over Your Most Difficult Customers, tackles the challenge of selling in a new age of increased information, power, and customer choice. Today's smart sales people must stop pushing for sales and start motivating customers to buy.Filled with essential, hands-on advice and seventeen motivational techniques, Selling 2.0 is the book for successful salesmanship in today's technological marketplace.
Includes in-depth interviews with, and survey responses from:
-- Microsoft -- Coca Cola -- Nike -- Merrill Lynchn -- America Online -- Yahoo -- Disney -- IBM -- Intel -- UPS -- Pfizer -- MasterCard -- Xerox -- Bristol-Myers Squibb -- Ford -- Sony -- Oracle -- Dell -- Cisco Systems -- and more
