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The Advertising Age Encyclopedia of Advertising
John McDonoughKaren Egolf
出版Routledge, 2015-06-18
主題Business & Economics / GeneralReference / General
ISBN11359490699781135949068
URLhttp://books.google.com.hk/books?id=HZLtCQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.

Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.