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The Dynamics of Persuasion
Richard M. Perloff
其他書名
Communication and Attitudes in the Twenty-First Century
出版Routledge, 2010-05-26
主題Language Arts & Disciplines / Communication StudiesPsychology / Social Psychology
ISBN113520392X9781135203924
URLhttp://books.google.com.hk/books?id=HZcSbdRNG_0C&hl=&source=gbs_api
EBookSAMPLE
註釋The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.