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Sales and Marketing

Affinity CommunicationsAffinity Communications StaffGeneration X

出版	McGraw-Hill, 1996
主題	Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN	00700156869780070015685
URL	http://books.google.com.hk/books?id=H_ETAQAAMAAJ&hl=&source=gbs_api

註釋

Part of a series presenting quick takes on important aspects of business practise, this book focuses on the step-by-step skills needed to successfully market and/or sell any product or programme. It covers such topics as preparing marketing budgets, creating image, marketing plan development and managing distribution channels.