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The Lawyer's Guide to Marketing Your Practice
James A. DurhamDeborah McMurray
出版American Bar Association, 2004
主題Law / General PracticeLaw / Law Office ManagementLaw / Reference
ISBN15903135509781590313558
URLhttp://books.google.com.hk/books?id=HdZubODxISoC&hl=&source=gbs_api
EBookSAMPLE
註釋This new, expanded, and revised edition will help you master the creative marketing solutions you need. It's packed with practical ideas, innovative strategies, useful checklists, and sample marketing and action plans to help you implement a successful, multi-faceted, and profit-enhancing marketing program in your firm. This definitive marketing resource features approaches and insights from the country's top legal marketers on many topics - from strategic planning and public relations to Internet marketing and market research. Stop marketing by accident or client development by chance - and take charge of your practice, by implementing the clear and effective marketing strategies found in this book! Accompanying CD-ROM contains a wealth of checklists, a sample Strategic Marketing Plan, and much more!