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Small Business Management and Entrepreneurship
David Stokes
Nick Wilson
Nicholas Wilson
出版
South-Western Cengage Learning
, 2010
主題
Business & Economics / General
Business & Economics / Entrepreneurship
Business & Economics / Management
Business & Economics / Small Business
ISBN
1408017997
9781408017999
URL
http://books.google.com.hk/books?id=HfbxzQEACAAJ&hl=&source=gbs_api
註釋
Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson.Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses.
