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The Rise and Rise of the Supermarket Chains
出版Kogan Page Publishers, 2001
主題Business & Economics / GeneralBusiness & Economics / Industries / RetailingBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Strategic Planning
ISBN07494354969780749435493
URLhttp://books.google.com.hk/books?id=HyOU8Terof0C&hl=&source=gbs_api
EBookSAMPLE
註釋An in-depth examination of the rise of the supermarkets. It features access to the top decision-makers in leading companies, with discussion of how they have led the way in the areas of competencies, competitive strategies, marketing, internationalization, and world best practice customer service levels. This edition includes extra coverage on e-tailing and updated coverage of the fortunes of UK, European and US supermarkets, including Wal-Mart's take-over of Asda.