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Tourism
Robert W. McIntosh
Charles R. Goeldner
其他書名
Principles, Practices, Philosophies
出版
Wiley
, 1990-02-16
主題
Business & Economics / Industries / Hospitality, Travel & Tourism
Business & Economics / Industries / General
ISBN
0471622559
9780471622550
URL
http://books.google.com.hk/books?id=I0frAAAAMAAJ&hl=&source=gbs_api
註釋
A revision of the classic tourism text, this widely-used survey introduces students to the world of travel and the career possibilities it holds. Written by a pioneer in the formal study of tourism, it covers the social, economic, cultural and psychological aspects of travel and tourism. Describes what it means to be an educated traveler and introduces global tourism--how it's organized, what motivates people to travel, how travel improves appreciation of other cultures, etc. Thoroughly updated and reorganized, it contains new end-of-chapter cases and a section on future trends.