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Why Do Smart People Make Such Stupid Mistakes?
Chris Merrington
出版Ecademy Press, 2011
主題Business & Economics / Advertising & PromotionBusiness & Economics / Business Communication / GeneralBusiness & Economics / Corporate Finance / GeneralBusiness & Economics / Development / Business DevelopmentBusiness & Economics / Finance / GeneralBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Money & Monetary PolicyBusiness & Economics / NegotiatingBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / SkillsBusiness & Economics / Strategic PlanningBusiness & Economics / Knowledge CapitalBusiness & Economics / Conflict Resolution & Mediation
ISBN19077220179781907722011
URLhttp://books.google.com.hk/books?id=I2Ndg6E731oC&hl=&source=gbs_api
EBookSAMPLE
註釋Are you paid what you deserve by your clients? Learn to negotiate with your clients more profitably. This book will save you a fortune and maybe even make you a fortune. Its practical approach means you can apply the proven strategies in your business today. You will discover: How to confidently hold your price, How to say 'no' to clients while improving your relationship, How to negotiate higher fees and prices, How to handle unrealistic timescales and budgets, How to respond to 'you've got the business if you drop your price' and How to prepare for meetings with Procurement. Why Do Smart People Make Such Stupid Mistakes? is a practical negotiation guide to more profitable client relationships for marketing and communication agencies, sales teams and professional service people.