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Super Searchers Cover the World
Mary Ellen Bates
其他書名
The Online Secrets of International Business Researchers
出版Information Today, Inc., 2001
主題Business & Economics / GeneralBusiness & Economics / International / GeneralBusiness & Economics / International / MarketingBusiness & Economics / Marketing / ResearchBusiness & Economics / Information ManagementBusiness & Economics / E-Commerce / GeneralComputers / Internet / GeneralComputers / Web / GeneralComputers / Online ServicesReference / GeneralReference / Research
ISBN09109655449780910965545
URLhttp://books.google.com.hk/books?id=I4-XBy6AtqMC&hl=&source=gbs_api
EBookSAMPLE
註釋As the ubiquity of the Internet has fostered more interest in business outside the United States, the need for companies to see their market and competitive environment in a global perspective has forced more businesses to think internationally. This book asks the experts to reveal their strategies for finding international business information on the Web. Through a collection of 15 interviews with expert online researchers, exploration of the specific challenges of reaching outside a researcher’s geographic area and expertise is detailed. In-country experts from around the world such as librarians and researchers from government organizations, multinational companies, universities, and small businesses discuss issues such as non-native language sources, cultural bias, and judging reliability of unfamiliar sources. Interviewees are from countries such as the United States, United Kingdom, Japan, China, Italy, Argentina, Mexico, and The Netherlands.