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Consumer Behavior
Del I. Hawkins
其他書名
Building Marketing Strategy
出版McGraw-Hill/Irwin, 2007
主題Business & Economics / Consumer BehaviorBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / Research
ISBN00731013709780073101378
URLhttp://books.google.com.hk/books?id=I54rAQAAMAAJ&hl=&source=gbs_api
註釋Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers."--Publisher description.