登入選單
返回Google圖書搜尋
GIS Tutorial for Marketing
Fred L. Miller
出版ESRI, Inc., 2007
主題Business & Economics / Marketing / GeneralBusiness & Economics / Marketing / Research
ISBN15894807919781589480797
URLhttp://books.google.com.hk/books?id=I5xHtL_MicYC&hl=&source=gbs_api
EBookSAMPLE
註釋This industry-specific software manual teaches how to use ArcGIS[registered] 9 Desktop software to solve vital business and marketing problems. Students can complete nine scenario-based tutorials in any order within a marketing curriculum or as a self-study program. The tutorials provide step-by-step instructions for using GIS in market segmentation, customer profiling, promotional planning, market area analysis, site selection, international market assessment, sales territory management, and more. Third in the "GIS Tutorial" series, "GIS Tutorial for Marketing" will teach students and professionals the benefits of incorporating GIS into marketing analysis and planning. The book includes two CDs: a 180-day trial version of ArcGIS 9 software, including extensions; and a data CD with Microsoft Word report templates, tutorial datasets, and samples of ArcGIS Business Analyst and Community Tapestry data.