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Marketing the Magic
John DeLancey
其他書名
Lessons in Story-Driven Marketing Strategy Inspired by Disney
出版Bob McLain Media, 2017-07-08
主題Business & Economics / GeneralSelf-Help / General
ISBN168390074X9781683900740
URLhttp://books.google.com.hk/books?id=IKXmswEACAAJ&hl=&source=gbs_api
註釋Mickey Laid Bare. Disney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own product or service. It's not easy. But you *can* do it. As long as you know it starts with a story....