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Managing Packaged Tourism
Eric Laws
其他書名
Relationships, Responsibilities and Service Quality in the Inclusive Holiday Industry
出版International Thomson Business Press, 1997
主題Business & Economics / ManagementBusiness & Economics / Industries / Hospitality, Travel & Tourism
ISBN04151134749780415113472
URLhttp://books.google.com.hk/books?id=IPIXAQAAMAAJ&hl=&source=gbs_api
註釋Managing Packaged Tourism examines the relationships between tour operators, retail travel agencies, charter airlines, tourist destinations, hotels and attractions operators in terms of their relative channel power. Other forms of tourism are considered from these perspectives including cruising holidays and timeshare. Throughout the book, the potential for improvements in the management of service quality is stressed and, by using a wide selection of case studies, readers are provided with insights into good practice in the industry. This provides the ideal overview for students wanting to understand the key issues in this area of tourism.