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Hispanic Market Handbook
M. Isabel ValdésMarta H. Seoane
其他書名
The Definitive Source for Reaching this Lucrative Segment of American Consumers
出版Gale Research, 1995
主題Business & Economics / Marketing / ResearchBusiness & Economics / Strategic PlanningSocial Science / Minority StudiesSocial Science / Ethnic Studies / American / Hispanic American Studies
ISBN08103850079780810385009
URLhttp://books.google.com.hk/books?id=IRCoAAAAIAAJ&hl=&source=gbs_api
註釋A guide to understanding, reaching, and selling to Hispanic Americans. This volume provides background informaton, demographics and behavioural characteristics of major groups within this diverse market. Current case studies are included in this work.