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The Media of Mass Communication

John Vivian

出版	Allyn & Bacon, Incorporated, 1998-09
主題	Social Science / Media Studies
ISBN	020529345X9780205293452
URL	http://books.google.com.hk/books?id=IXyRVbkoZeUC&hl=&source=gbs_api

註釋

This up-to-date, thoughtful, and reader-friendly presentation of the mass media, media messages, and media issues "uses the media to teach the media." Widely praised for its ability to make learning interesting, Vivian excites readers as they explore the ever-changing subject of mass communication. The book retains its emphasis on the challenges of media while building on its extensive coverage of media history, effects, and culture. Every chapter reflects the most current statistics, issues, and challenges facing the media today. For mass communication students and enthusiasts.