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Polling and the Public
Herb Asher
其他書名
What Every Citizen Should Know
出版CQ Press, 2016-07-13
主題Political Science / Political Process / GeneralPolitical Science / American Government / GeneralPolitical Science / General
ISBN150635243X9781506352435
URLhttp://books.google.com.hk/books?id=IYBZDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.