登入選單
返回Google圖書搜尋
Pharmaceutical Product Branding Strategies
Mark PaichCorey PeckJason Valant
其他書名
Simulating Patient Flow and Portfolio Dynamics
出版CRC Press, 2009-03-02
主題Medical / Pharmacology
ISBN10006876199781000687613
URLhttp://books.google.com.hk/books?id=IYaiDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This updated Second Edition details how marketers, forecasters, and brand planners can achieve optimal success by building internally consistent simulation models to project future behavior of patients, physicians, and R&D processes. By introducing the reader to the complexities facing many pharmaceutical firms, specifically issue