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AXA
Jaan Elias
Jean W. Rosenthal
Todd Cort
David Bach
其他書名
Creating New CR Metrics
出版
SAGE
, 2015
ISBN
1473977576
9781473977570
URL
http://books.google.com.hk/books?id=IYfTtAEACAAJ&hl=&source=gbs_api
註釋
A global leader in the insurance and asset management business, AXA had risen to the top ranks in terms of corporate responsibility (CR) as well. Not content to rest on these laurels, AXA reorganized its CR team into a department with strategy, inspiring a reconsideration of how AXA monitored and measured its CR efforts. The CR group was now looking to create new metrics that tied CR work more closely to AXA's operations and growth