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Business Success and Societal Embedding
出版Springer, 2006-10-12
主題Business & Economics / Marketing / GeneralBusiness & Economics / ManagementBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Strategic Planning
ISBN02305794859780230579484
URLhttp://books.google.com.hk/books?id=IblhAQAAQBAJ&hl=&source=gbs_api
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註釋Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.