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Marketing Metrics

出版	Pearson Education Incorporated
URL	http://books.google.com.hk/books?id=IbrjtwEACAAJ&hl=&source=gbs_api

註釋

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. It is essential for marketers and their business colleagues to receive a return on every marketing investment.