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Handbook for the College Admissions Profession

Claire C. Swann

出版	Bloomsbury Academic, 1998-04-23
主題	Education / GeneralEducation / Administration / GeneralEducation / Schools / Levels / Higher
ISBN	03132911369780313291135
URL	http://books.google.com.hk/books?id=Ic-cAAAAMAAJ&hl=&source=gbs_api

註釋

Through expert essays, this handbook covers all aspects of the admissions process, from a historical overview to a guide to future trends. Both new and experienced admissions officers and educational administrators will find here essential tools for successfully recruiting and enrolling a desirable mix of students for their institutions. This handbook has been prepared by the foremost leaders in the college admissions profession under the auspices of the American Association of Registrars and Admissions Officers. Topics include: the dilemma of quantity versus quality in admissions recruiting; understanding enrollment management; marketing strategies; the role of technology; and student body diversity (including international students).