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Marketing

Charles W. LambJoseph F. HairCarl McDaniel (Jr.)Carl D. McDaniel

出版	South-Western College Pub., 2000
主題	Business & Economics / GeneralBusiness & Economics / Marketing / General
ISBN	03240063819780324006384
URL	http://books.google.com.hk/books?id=IgUpAQAAMAAJ&hl=&source=gbs_api

註釋

"Marketing: The Encyclopedic Dictionary offers an incomparable reference source in the subject of marketing. The emphasis is on practical understanding of the topics, so that they may be easily understood by managers in general, but the theory is also examined in sufficient depth to justify the book's position as the most authoritative marketing reference book available."--Jacket.