登入選單
返回Google圖書搜尋
Mass Communication
Ralph E. Hanson
其他書名
Living in a Media World
出版SAGE Publications, 2015-01-22
主題Language Arts & Disciplines / Communication Studies
ISBN14833447469781483344744
URLhttp://books.google.com.hk/books?id=Iti5BgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Skills to Succeed in Today’s Media World

Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new “Media Transformations” box feature that highlights dynamic changes to how we produce and consume media. Each “Media Transformations” box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you’ll explore the latest developments that are changing today’s media world.