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Business Intelligence
Efraim Turban
Ramesh Sharda
Dursun Delen
David King
其他書名
A Managerial Approach
出版
Prentice Hall
, 2011
主題
Business & Economics / Business Ethics
Business & Economics / Decision-Making & Problem Solving
Business & Economics / Industrial Management
Business & Economics / Information Management
Business & Economics / Business Mathematics
ISBN
013610066X
9780136100669
URL
http://books.google.com.hk/books?id=IvZ0RAAACAAJ&hl=&source=gbs_api
註釋
"We are experiencing a major growth in the use of computer-based decision support. Major companies such as IBM, Oracle, and Microsoft are creating new organizational units focused on analytics to help businesses get more effectiveness and efficiency out of their operations. As more and more decision makers become computer and Web literate, they are using more computerized tools to support their work. At the same time, consumers and organizations are generating unprecedented quantities of data through their interactions with each other. These data stores can be used to develop and promote appropriate products, services, and promotion to customers, and to optimize operations within an organization. The purpose of this book is to introduce the reader to technologies called business intelligence. In some circles, business intelligence (BI) is also referred to as business analytics. [The authors] use these terms interchangeably. This book presents the fundamentals of the techniques and the manner in which these systems are constructed and used. Most of the improvements made in this second edition concentrate on three areas: data mining, text and Web mining, and implementation and emerging technologies."--Preface.