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Business World 2

Lawrence J. GitmanCarl D. McDaniel

出版	Wiley, 1987
主題	Business & Economics / GeneralBusiness & Economics / Management
ISBN	04718059639780471805960
URL	http://books.google.com.hk/books?id=IwF0QgAACAAJ&hl=&source=gbs_api

註釋

Revised and updated, this book is a thorough introduction to the basic business functions of management, marketing and finance, as well as related topics such as information management, the legal environment and international concerns. It provides a solid foundation for further study and includes practical career planning information, emphasizing small business. Seventeen supplements complement the text for effective use in the classroom, all are new to the second edition or have been throughly revised to meet the needs of lecturers.