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Business and Management Research
Erica HalleboneJan Priest
其他書名
Paradigms and Practices
出版Bloomsbury Publishing, 2017-09-16
主題Social Science / Sociology / GeneralSocial Science / Research
ISBN11371107839781137110787
URLhttp://books.google.com.hk/books?id=IyJHEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Business and Management Research combines the philosophy and practicalities of research into one accessible volume. 3 popular approaches are demonstrated through case studies and reliable mental models, providing readers with applied knowledge - a crucial advantage when undertaking high profile projects.

Key Features:
- Detailed graphics, life-cycle illustrations and 'helicopter' treatment of key ideas make this the ideal starting point to a research project
- Case studies demonstrate the concepts and methodologies of research
- Strong focus on methodology, a central aspect of successful research design