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Google圖書搜尋
The Management of Technology
Peter Gilmour
Robert A. Hunt
出版
Longman Cheshire
, 1993
主題
Business & Economics / Management
ISBN
0582875900
9780582875906
URL
http://books.google.com.hk/books?id=IzseAgAACAAJ&hl=&source=gbs_api
註釋
One of a series of texts covering the basic areas of management, emphasising cases and examples relevant to Australia. Deals with problems such as small home markets, the geographic location of domestic and export markets, and the nature of capital funding sources. Proposes ways in which local companies can take advantage of innovation and new product development, and deals with methods of management in product development, project planning and control strategy. Includes references and an index. A lecturer's guide is also available. Gilmour is professor of management and Hunt is lecturer at the Graduate School of Management, Macquarie University.