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Contextual Analysis for Applying Persuasive Communication Theory to Managing Visitor Behaviour
Sue BeetonBetty WeilerSam H. Ham
其他書名
A Scoping Study at Port Campbell National Park
出版Sustainable Tourism CRC, 2005
ISBN19207042219781920704223
URLhttp://books.google.com.hk/books?id=J-6zAAAACAAJ&hl=&source=gbs_api
註釋The objective of this short term scoping project was to design a theoretically-based research strategy and associated instruments that assess the effectiveness of various interpretive communication strategies aimed at enhancing visitor experiences while managing risk to the environment and risk to visitors. Drawing predominantly on the Theory of Planned Behaviour and related research, the project identifies variables that can be measured and manipulated ('salient' beliefs) in constructing persuasive messages for nonpersonal risk communication devices in national park settings. This publication is also available for free download at www.crctourism.com.au