登入
選單
返回
Google圖書搜尋
Psychology of the Consumer and Its Development
Robert C. Webb
其他書名
An Introduction
出版
Springer Science & Business Media
, 2012-12-06
主題
Psychology / Developmental / Child
Psychology / General
Psychology / Personality
Psychology / Cognitive Psychology & Cognition
Psychology / Applied Psychology
ISBN
1461547636
9781461547631
URL
http://books.google.com.hk/books?id=JAzrBwAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.