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The Strategic Management of Information Systems
Joe PeppardJohn Ward
其他書名
Building a Digital Strategy
出版John Wiley & Sons, 2016-04-18
主題Business & Economics / Strategic PlanningBusiness & Economics / GeneralBusiness & Economics / Management
ISBN047003467X9780470034675
URLhttp://books.google.com.hk/books?id=JGG-CgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋
  • A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.
  • Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.
  • Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.
  • Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.