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Strategic Management of Technology and Innovation
Robert A. Burgelman
Modesto A. Maidique
Steven C. Wheelwright
出版
Irwin
, 1996
主題
Business & Economics / Management
Business & Economics / Industries / Computers & Information Technology
Technology & Engineering / General
Technology & Engineering / Automation
Technology & Engineering / Technical & Manufacturing Industries & Trades
ISBN
0256091285
9780256091281
URL
http://books.google.com.hk/books?id=JIq3AAAAIAAJ&hl=&source=gbs_api
註釋
A combination of text and cases on technology and innovation, which includes a new section on new products and business, and a number of new cases.