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Marketing Planning and Strategy
Subhash C. Jain
George T. Haley
出版
Cengage Learning
, 2009
主題
Business & Economics / General
Business & Economics / Accounting / General
Business & Economics / Management
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
ISBN
1426639074
9781426639074
URL
http://books.google.com.hk/books?id=JKIrAQAAMAAJ&hl=&source=gbs_api
註釋
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.