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Low-Cost Marketing Research
Keith GortonIsobel Doole
其他書名
A Guide for Small Businesses
出版Wiley, 1989-05-23
主題Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / ResearchBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Small Business
ISBN04719197139780471919711
URLhttp://books.google.com.hk/books?id=JQcKAQAAMAAJ&hl=&source=gbs_api
註釋How to get the most for your marketing dollar. This handbook provides clear guidelines for cost-effective, on-target marketing research for small businesses. Includes a wealth of free or inexpensive sources and methods for collecting information, nationally and internationally, and shows how to turn that information into a bigger market share for your business. This updated Second Edition includes a new section on using microcomputers in market research and reviews international variations, with an emphasis on the U.S. Includes a variety of instructive marketing research case studies.