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其他書名	Postwar Television Advertising and the American Dream
出版	University of Texas Press, 2009-03-06
主題	Performing Arts / Television / History & CriticismBusiness & Economics / Advertising & PromotionHistory / Social HistorySocial Science / Popular CultureSocial Science / Media Studies
ISBN	02927747619780292774766
URL	http://books.google.com.hk/books?id=JT0GAgAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋“A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture).

The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day.

This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.