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Google圖書搜尋
Management Controls in Marketing
Richard Malcolm Sano Wilson
出版
published
, 1973
ISBN
0434922641
9780434922642
URL
http://books.google.com.hk/books?id=JZQiAQAAMAAJ&hl=&source=gbs_api
註釋
UK. Textbook on the control procedures for management related to marketing policies and to marketing planning and control - covers marketing objectives, organization, coordination, information systems, marketing problems, control techniques, applications (incl. Advertising and pricing), etc. Bibliography pp. 206 to 208, diagrams and references.
