返回Google圖書搜尋

Driving Brand Value

其他書名	Using Integrated Marketing to Manage Profitable Stakeholder Relationships
出版	McGraw-Hill, 1997
主題	Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralReference / Consumer Guides
ISBN	07863082229780786308224
URL	http://books.google.com.hk/books?id=JZUoAQAAMAAJ&hl=&source=gbs_api

註釋As products, pricing and distribution fast become commodities, companies are discovering that managing brand relationships is the most effective way to increase brand equity.