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Sustainable Marketing
Michelle Carvill
Gemma Butler
Geraint Evans
其他書名
How to Drive Profits with Purpose
出版
Bloomsbury Publishing
, 2021-01-21
主題
Business & Economics / Marketing / General
Business & Economics / Green Business
Business & Economics / Development / Sustainable Development
Business & Economics / Sales & Selling / General
Business & Economics / Business Ethics
ISBN
1472979125
9781472979124
URL
http://books.google.com.hk/books?id=JZz8DwAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Shortlisted for the Business Book Awards 2022
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril.
From three marketing experts with decades of experience between them,
Sustainable Marketing
delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.