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Marketing Channels
Bert Rosenbloom
其他書名
A Management View
出版
Dryden Press
, 1991
主題
Business & Economics / Marketing / General
Business & Economics / Marketing / Multilevel
ISBN
0030327628
9780030327629
URL
http://books.google.com.hk/books?id=JgiGQgAACAAJ&hl=&source=gbs_api
註釋
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.
