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Advertising and Public Relations Research

Donald W. JugenheimerLarry D. KelleyJerry HudsonSamuel D. Bradley

出版	M.E. Sharpe, 2014-02-04
主題	Business & Economics / Advertising & PromotionBusiness & Economics / Public RelationsSocial Science / Media Studies
ISBN	07656360859780765636089
URL	http://books.google.com.hk/books?id=JhT3AgAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋

Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.