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Value-added Public Relations
Thomas L. Harris
其他書名
The Secret Weapon of Integrated Marketing
出版NTC Business Books, 1998
主題Business & Economics / Advertising & PromotionBusiness & Economics / Business Communication / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Public RelationsLanguage Arts & Disciplines / Journalism
ISBN08442341179780844234113
URLhttp://books.google.com.hk/books?id=JwIpAQAAMAAJ&hl=&source=gbs_api
註釋Here marketing public relations leader Thomas Harris uses dozens of case histories to show how some of the nation's most successful marketers have used public relations techniques to give added power and persuasion to their marketing messages.