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Crafting and Executing Strategy: Concepts and Readings

A. J. Strickland IIIArthur A. Thompson JrJohn E Gamble

出版	McGraw-Hill Education, 2015-01-19
主題	Business & Economics / Management
ISBN	12592970719781259297076
URL	http://books.google.com.hk/books?id=JzHLoQEACAAJ&hl=&source=gbs_api

註釋

Crafting and Executing Strategy: The Quest for Competitive Advantage, 20e by Thompson, Peteraf, Gamble, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition provides an up-to-date and engrossing discussion of the core concepts and analytical tools. There is an accompanying lineup of exciting new cases that bring the content to life and are sure to provoke interesting classroom discussions and deepen students’ understanding of the material in the process.