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Capitalizing on the Curse
Elizabeth Arveda Kissling
其他書名
The Business of Menstruation
出版Lynne Rienner Publishers, 2006
主題Business & Economics / Corporate Finance / GeneralSocial Science / Women's Studies
ISBN158826310X9781588263100
URLhttp://books.google.com.hk/books?id=K-XaAAAAMAAJ&hl=&source=gbs_api
註釋Although a regular occurrence for millions of women, menstruation is typically represented in US culture as an illness or a shameful episode - to the benefit of an entire industry. Elizabeth Kissling reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. The commercialization of menstruation, Kissling acknowledges, has in many ways been positive: women embrace readily available, reasonably priced, and easy-to-use products with good reason. But it has also been one of the worst things to happen to women. Documenting how industry advertising portrays women as the weaker sex, Kissling explores the profound gender bias inherent in - and reinforced by - the business of menstruation.