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其他書名
An Exploratory Study
出版SSRN, 2010
URLhttp://books.google.com.hk/books?id=K5jizwEACAAJ&hl=&source=gbs_api
註釋The main purpose of this study is to explore the propensity for scenic drive tourism. Specifically the study identifies the propensity and characteristics of scenic drive tourism by comparing the differences between Canadian and U.S. respondents. This study illustrates the importance of scenic drive tourism and the ability to increase tourism receipts for regional tourism destinations. The vast majority of both the Canadian and US self-drive market normally take scenic drives at a destination while traveling and scenic drives accounted for 52% of the decision to a visit a particular destination. As a tourism product, scenic drives are critically important in influencing tourism visitation and the flow of tourists to a destination.