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Summary: Trading Up
BusinessNews Publishing,
其他書名
Review and Analysis of Silverstein and Fiske's Book
出版
Primento
, 2014-10-28
主題
Design / Product
Business & Economics / Consumer Behavior
Business & Economics / Sales & Selling / General
Business & Economics / Marketing / General
Business & Economics / Organizational Development
Business & Economics / Customer Relations
Business & Economics / General
ISBN
2511020416
9782511020418
URL
http://books.google.com.hk/books?id=K8MaBQAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
The must-read summary of Michael Silverstein and Neil Fiske's book: "Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them".
This complete summary of the ideas from Michael Silverstein and Neil Fiske's book "Trading Up" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some areas – to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: “New-Luxury”. In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Trading Up" and discover the new-luxury products that will change the way you think about the marketplace.