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Emergence of Disruptive Technologies & Their Impact on Marketing of Products and Services

出版	SSRN, 2021
URL	http://books.google.com.hk/books?id=K9LizwEACAAJ&hl=&source=gbs_api

註釋Disruptive technologies like Artificial Intelligence (AI), Machine Learning (ML), Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), Internet of Things (IoT) etc. affected healthcare, tourism, fashion, entertainment, gaming, education industry etc. in a big way. These technologies have also positively influenced the day today functioning of business management. These technologies are being used for product development, promotional activities, market research, merchandising, inventory management, experience management, and in retail business etc. Customers tend to welcome these technological usages in marketing in a big way, as these technologies are not only providing them functional benefits but also aspirational benefits. All stakeholders are gaining due to the increasing usage of these technologies as the marketers are able to automate lots of processes, customers are getting better purchase experience at relatively lesser cost and convenience of place and time. Their use and importance are increasing significantly in the last decade. In this paper, these technologies will not be covered from a technical point of view. The scope of this paper will only confine to their application in the marketing function of the business management. This research paper is expected to explore the impact of these emerging technologies on marketing of goods and services with appropriate examples/ case studies from the industry.