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Google圖書搜尋
The Significance of the Women's Movement to Marketing
Alladi Venkatesh
其他書名
A Life Style Analysis
出版
Praeger
, 1985
主題
Business & Economics / Consumer Behavior
Business & Economics / Marketing / General
Business & Economics / Marketing / Research
Psychology / Social Psychology
Social Science / Feminism & Feminist Theory
ISBN
0030695880
9780030695889
URL
http://books.google.com.hk/books?id=K9aRAAAAIAAJ&hl=&source=gbs_api
註釋
In this study, Venkatesh explores how the attitudes of women are reflected in their consumer behavior. Inparticular, she focuses on how the women's movement influenced women's consumer behavior, providing insights into the relationships between social values and economic decisions.
