登入選單
返回Google圖書搜尋
Developing Online Content
Irene HammerichClaire Harrison
其他書名
The Principles of Writing and Editing for the Web
出版Wiley, 2002-01-10
主題Computers / Internet / Web DesignComputers / General
ISBN04711461109780471146117
URLhttp://books.google.com.hk/books?id=K9lFAQAAIAAJ&hl=&source=gbs_api
註釋An all-in-one resource on writing, organizing, and delivering Web content
After nearly a decade of experimentation, Web professionals now know that bells and whistles alone do not make a successful Web site. More than anything, strong and seamlessly integrated content attracts customers and keeps them coming back. Coauthored by a new media development expert and an award-winning writer, this book arms professionals with a complete blueprint and a set of best practices for writing, organizing, and delivering Web content. A one-stop resource for Webmasters, content developers, project managers, and editors, it covers all the bases-from key technical considerations to the principles of professional copywriting.
Companion Web site includes resource listings and updates.