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Executive Action in Marketing

Alfred Richard Oxenfeldt

出版	Wadsworth Publishing Company, 1966
URL	http://books.google.com.hk/books?id=KCYUAQAAMAAJ&hl=&source=gbs_api

註釋

USA. Textbook on marketing management - covers customer behaviour, decision making, operational research (incl. Simulation), price-fixing, production planning, wholesale trade, publicity, sales and salespersonhip, and other marketing activities. References at the end of chapters.